LVC enables the active monitoring, routing, recording and management of live video at scale, to address the time, resource and reliability issues associated with live video, specifically for live news and sports production use cases. The latest joint efforts include Make.TV’s Live Video Cloud (LVC) running on Google Cloud Platform (GCP). Make.TV: Specializing in live video, Make.TV simplifies signal acquisition from cameras and online sources, and routes and distributes these signals for playout to an unlimited number of social media, online and traditional broadcast endpoints. Harmonic: Harmonic’s VOS cloud-native live video platform is a SaaS-based solution that unifies the entire media processing chain, from ingest to playout, graphics, transcoding, encryption and delivery, enabling content and service providers to quickly launch broadcast-quality OTT channels and run leaner, more agile and scalable operations.
This allows production personnel to quickly create clips and highlights from anywhere for multiple devices and platforms including web, broadcast, OTT and social. Here’s a look at a few of the partners we’ve recently worked with and how we’re working with them to reach companies across the industry:īlackbird: Blackbird provides sports, esports, news and broadcast companies with a very fast cloud-based clipping, editing and distribution platform. To support these broadcasters and more, we’re building a rich ecosystem of technology and system integration partners to help accelerate the industry’s adoption of the cloud across all parts of the media supply chain, including content creation, management, distribution and monetization. We’ve been incredibly inspired by all the ways Google Cloud customers like Sky, Viacom, Dish Network and many more are taking advantage of our globally reliable infrastructure, smart analytics capabilities, and ML and AI technology to better serve their audiences. We want to help broadcasters do exactly that, which is why we’ve worked with media and entertainment companies across the world to help them transform their workflows and bring their end users the best possible viewing experience across a multitude of devices. Broadcasters are using the cloud to streamline content management workflows, modernize their video delivery infrastructure, and develop deeper relationships with audiences through data. The cloud has made it possible for audiences to find the content they love anywhere, on any device, and as a result many broadcasters are looking to the cloud to help them grow and meet customer needs.